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PRO BREWING TIPS

Does the water I use actually matter?

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It really does. Filtered water = clean, balanced, better-tasting coffee. Tap water with weird flavors? Your coffee’s gonna taste weird too.

How should I store my coffee beans?

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Airtight container, away from heat, light, moisture — and yes, away from your curious cat. Coffee doesn’t like sunlight or air — it’s shy like that.

How fresh should my coffee be?

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As fresh as possible. Grind your beans just before brewing for max flavor. Pre-ground coffee gets sad fast — don’t do your cup dirty.

How do I know the perfect coffee-to-water ratio?

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It depends on the brewing method but, there’s a golden rule: about 1 gram of coffee for every 16 grams (or 1 oz) of water. But hey, coffee is personal — experiment with ratios and brew times until it hits just right for you.

More Coffee Knowledge

Close-up of dark roasted coffee beans cooling after roasting at San Francisco Coffee Roasting Company in Atlanta.

The Dark Arts of Roasting
Step inside the roastery and explore The Dark Arts of Roasting — a deep dive into the science, craft, and subtle sorcery behind dark roast coffee. Learn how caramelization, chemistry, and the Maillard reaction create those bold, chocolatey flavors you crave. Featuring fan-favorite dark roasts from San Francisco Coffee — G.O.A.T. Bros, Old Whalers’ Blend, and Organic Sumatra — each crafted with care, roasted in Atlanta, and ready to conjure your perfect cup.
How Did America Fall in Love with Coffee?

How Did America Fall in Love with Coffee?
Even if you haven't dedicated your life to coffee the way I have, if you're reading this, coffee is probably a big part of your life. And who could blame you? According to the National Coffee Association, 7 in 10 Americans drink coffee every week, and some 62% drink it every single day. (No data on how many drink four cups a day like this coffee fiend). In any event, coffee is an undeniable part of American culture, but it hasn't always been that way. Just how did coffee find its place among apple pie and hot dogs as a true American favorite? Time for a sip of history…
The Real Story Behind Coffee Prices

The Real Story Behind Coffee Prices
Alright folks, let’s talk about something a lot of us are noticing right now: that little price bump in your daily cup of joe, or your favorite pastry. We see it, we're feeling it too—and we want to be super transparent about what’s going on, why it’s happening, and what we’re doing to keep serving you the best coffee and baked goods we can. No doom and gloom here—just the facts, served with a splash of real talk and a dash of optimism.
So You Want to Be a Barista?

So You Want to Be a Barista?
You better be ready and willing to learn. That’s because an intense barista training program awaits all our newbies. It’s in place to ensure that every drink we serve our community is as delicious and fresh as possible. Let’s take a deeper look at one of the most central roles to our success. So...What Is a Barista?
Who are Fitz & Billy? The G.O.A.T. Bros Origin Story

Who are Fitz & Billy? The G.O.A.T. Bros Origin Story
Before San Francisco Coffee was even a thing, I had this etched picture of a goat that reminded me of those creepy goats from my childhood. I named him Fitz. Now, Fitz had been gathering dust for a while because, let’s face it, a scary-looking goat isn’t exactly what you want staring at you while you sip your morning brew. And everyone was like, “Doug, you don’t want to scare people!” But then it hit me—what if we leaned into it?
The Art of Coffee Blends at San Francisco Coffee: Highland Blend

The Art of Coffee Blends at San Francisco Coffee: Highland Blend
Take our Highland Blend, for example. This meticulously crafted dark roast is a favorite among coffee enthusiasts in Atlanta and across the U.S.A. Inspired by the vibrant Virginia-Highland neighborhood, this blend features hints of roasted hazelnuts, luscious vanilla bean, and dried cherry. Its robust body and well-rounded profile give us a satisfying cup that delights the senses.
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