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PRO BREWING TIPS

Does the water I use actually matter?

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It really does. Filtered water = clean, balanced, better-tasting coffee. Tap water with weird flavors? Your coffee’s gonna taste weird too.

How should I store my coffee beans?

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Airtight container, away from heat, light, moisture — and yes, away from your curious cat. Coffee doesn’t like sunlight or air — it’s shy like that.

How fresh should my coffee be?

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As fresh as possible. Grind your beans just before brewing for max flavor. Pre-ground coffee gets sad fast — don’t do your cup dirty.

How do I know the perfect coffee-to-water ratio?

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It depends on the brewing method but, there’s a golden rule: about 1 gram of coffee for every 16 grams (or 1 oz) of water. But hey, coffee is personal — experiment with ratios and brew times until it hits just right for you.

More Coffee Knowledge

Milk Chocolate, Orange Zest, and a Little Pepper: What’s Going On Here?

Milk Chocolate, Orange Zest, and a Little Pepper: What’s Going On Here?
Coffee tasting notes can sound a little suspicious if no one has explained them properly. Milk chocolate? Orange zest? Cracked black pepper? Dried cherry? We get it. It can sound like someone went crazy with a thesaurus. But tasting notes are not added flavors. We are not pouring in chocolate syrup, citrus peel, or peppercorns in the roaster. These are just the natural flavors and aromas we notice when a coffee is grown, processed, roasted, and brewed in a way that lets its character show up clearly.
Why Orion is the Perfect Espresso Pt 2: How to Dial in Espresso at Home

Why Orion is the Perfect Espresso Pt 2: How to Dial in Espresso at Home
Hey folks, Doug here! Now if you’ve ever tried making espresso at home and thought: “Why does this taste nothing like the coffee shop?” You’re not alone. Espresso is simple on paper — but it’s precise in practice. The good news? Once you understand a few key variables, it all starts to click. Let’s walk through it.
What Makes the Perfect Espresso? (And Why Orion Is Built for It)

What Makes the Perfect Espresso? (And Why Orion Is Built for It)
A perfect espresso isn’t about being the most complex — it’s about being the one you actually want to drink every day.
What a Full City Roast Really Is

What a Full City Roast Really Is
Now I’ve been roasting coffee for over three decades, and if there’s one thing I’ve learned, it’s this: roast names can get confusing real fast. Light. Medium. Dark. Full City. French. Vienna. Sounds like a world tour, doesn’t it? But today I want to talk about one that we use a lot here at San Fran Coffee — and one that’s front and center this month with our Organic Mexican Bean of the Month. Let’s talk about Full City.
Into the Dark: Why Organic Sumatra Is My Kind of Coffee

Into the Dark: Why Organic Sumatra Is My Kind of Coffee
They say some things are an acquired taste. I think that’s just another way of saying not everyone’s ready for the truth. Organic Sumatra is one of those coffees. This is not a polite cup. It doesn’t wave from across the room. It sits down heavy, smells like the earth after rain, and asks you to slow down and pay attention. And if you do? It rewards you with something deep, smoky, and unforgettable.
Close-up of dark roasted coffee beans cooling after roasting at San Francisco Coffee Roasting Company in Atlanta.

The Dark Arts of Roasting
Step inside the roastery and explore The Dark Arts of Roasting — a deep dive into the science, craft, and subtle sorcery behind dark roast coffee. Learn how caramelization, chemistry, and the Maillard reaction create those bold, chocolatey flavors you crave. Featuring fan-favorite dark roasts from San Francisco Coffee — G.O.A.T. Bros, Old Whalers’ Blend, and Organic Sumatra — each crafted with care, roasted in Atlanta, and ready to conjure your perfect cup.
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