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Why Coffee Tastes Different in the Summer: A few thoughts on iced coffee, match days, and why your taste buds are not being dramatic
Atlanta is hosting the world this summer, which means a few things are true at once: traffic will be strange, jerseys will suddenly become acceptable weekday attire, and a lot of people will be looking for something cold to drink before, during, or after a match.
Naturally, I would like to talk about coffee.
Not because coffee needs to be inserted into every conversation — although I have built a life on making that argument, but because summer changes the way we experience coffee. The same beans, roasted the same way, brewed with the same care, can taste noticeably different once you add heat, humidity, ice, time, and the very real Atlanta sidewalk experience.
So, in honor of summer and the World Cup, let’s talk about coffee tactics.
Who are Fitz & Billy? The G.O.A.T. Bros Origin Story
Before San Francisco Coffee was even a thing, I had this etched picture of a goat that reminded me of those creepy goats from my childhood. I named him Fitz. Now, Fitz had been gathering dust for a while because, let’s face it, a scary-looking goat isn’t exactly what you want staring at you while you sip your morning brew. And everyone was like, “Doug, you don’t want to scare people!” But then it hit me—what if we leaned into it?
The Art of Coffee Blends at San Francisco Coffee: Highland Blend
Take our Highland Blend, for example. This meticulously crafted dark roast is a favorite among coffee enthusiasts in Atlanta and across the U.S.A. Inspired by the vibrant Virginia-Highland neighborhood, this blend features hints of roasted hazelnuts, luscious vanilla bean, and dried cherry. Its robust body and well-rounded profile give us a satisfying cup that delights the senses.
"The 10 Best Tea Places in Atlanta"
Take a look at a feature from Chinese Teas 101, where we are featured in the list of some of the best places for tea ...