world cup
Why Coffee Tastes Different in the Summer: A few thoughts on iced coffee, match days, and why your taste buds are not being dramatic
Atlanta is hosting the world this summer, which means a few things are true at once: traffic will be strange, jerseys will suddenly become acceptable weekday attire, and a lot of people will be looking for something cold to drink before, during, or after a match.
Naturally, I would like to talk about coffee.
Not because coffee needs to be inserted into every conversation — although I have built a life on making that argument, but because summer changes the way we experience coffee. The same beans, roasted the same way, brewed with the same care, can taste noticeably different once you add heat, humidity, ice, time, and the very real Atlanta sidewalk experience.
So, in honor of summer and the World Cup, let’s talk about coffee tactics.